WHEN DO WE SPEAK OF A WEBSITE?
A website is a large number of web pages that are closely linked to each other. They therefore share a domain name and all begin with the same URL (Uniform Resource Locator), which represents your address on the web. A website serves to publicly present you as a service provider or manufacturer with all your products and offers. With a well-designed website, you have an important figurehead at your disposal, with the help of which you can appear professional and authentic as a founder. With your website, it is up to you to decide how you want to promote yourself and your business model. With a little guidance, you can easily create a website that, like a shop window, serves advertising purposes.
WHAT DO I NEED TO CONSIDER BEFORE CREATING A WEBSITE?
Before creating a website, you should be clear about what kind of homepage you would like to create. Your decision depends on your company, the available budget, your target group or industry, as well as the services or products you offer - keyword: online shop.
If you are a solo self-employed person or a handicraft business, a one-page homepage as a web business card that informs potential customers about your offer or provides information on how to contact you may be sufficient. Your budget as a founder may not allow for more at the beginning anyway. However, if you work in the IT or graphics industry, your homepage - as the website is often mistakenly called - should certainly be more complex and multi-layered and offer a good insight into previous work and projects.
Do you sell your products online? Then you can't avoid integrating a professional online shop.
THE DIFFERENT TYPES OF WEBSITES
1. homepage or web business card
The simple homepage or web business card usually consists of only one page. For this reason, we often speak of so-called one-pagers. This single page contains all the important information you want to convey to your customers or readers. This mini-homepage answers the following questions of your clientele:
- Who are you?
- What services do you offer?
- What are your contact details?
2. simple website
If you opt for a simple website, you already have a few more sub-pages that you can use to introduce your start-up, yourself as a person and your team.
In addition, your website offers space for:
- Picture galleries
- Contact forms
- Company history
- Job offers
- FAQ (frequently asked questions)
- Blog posts
This type of website comes into play especially if you plan to attract customers online. As a founder with a modern website, you will be easily found online by Google and others, thus attracting the attention of potential customers.
3. complex website
The more complex website goes one step further than the simple website. It is larger, thus consists of even more sub-pages (landing pages) and often offers visitors more technically advanced functions. These are for example:
- Comment system
- Member area
- Newsletter functions
- various interfaces
- Online shop
The more complex website is therefore suitable for you if you want to attract customers online and earn money with the website at the same time, for example with the help of an online shop. Before introducing the latter, it is worthwhile to compare shop systems.
The term "blog" is short for "weblog". Weblog is a combination of the words "web" and "log" and means logbook or diary. A blog can be integrated as part of your website or run as a separate website. The main purpose of a blog is to offer added value to potential customers, whom you have defined in your target group analysis, and to communicate your knowledge and expertise on a topic. Basically, a blog is a form of communication that also gives your readers the opportunity to comment on your blog texts. In this way, an exchange can quickly take place, which in turn is good for your image. Thus, blogs are powerful tools within online marketing.
GUIDE TO CREATE A WEBSITE
PART 1: CHOOSE A METHOD
Once you have decided on a type of Internet presence, it is time to think about its practical implementation. Now it's time to decide how you want to build your website. Do you prefer to do everything yourself or do you prefer professional help? Regardless of which entrepreneur type a founder test assigns you to - the following 3 methods for creating your homepage are available to you, often with instructions:
- Homepage construction system
- Content management system (CMS)
- Self-programmed website
The homepage construction kit
The easiest way to create your own website is the modular system. Here you choose a complete package in which everything you need to create a website is integrated:
- various designs
- an editor
Everything is managed by your provider. The provider also takes care of complicated technical tasks. This makes the homepage construction kit ideal for you as a beginner to set up a homepage under guidance.
PART 2: CHOOSE A SUITABLE DOMAIN
Once you know how to put your website online, all you need is a suitable domain. The domain is the address where your website will be found on the internet. A normal domain usually costs between $8 and $15 per year. This depends on the ending of the domain. For example, a country-specific ending is cheaper than a .com ending. If you only want to target local customers, you should choose a local domain. It is important that your domain name makes it clear what your website is about. Make sure that the domain name you choose does not infringe any trademark rights.
With a modular system, there are subdomains that run through the respective system provider. This may be sufficient for a private homepage. However, if you want to use the website for business purposes, it can quickly look unprofessional.
In this case, it is advisable to use a fee-based tariff for the modular systems, where the additional name of the provider can be switched off in the domain.
PART 3: PLAN THE DESIGN OF YOUR OWN WEBSITE
When it comes to implementing your website, think about your concept now. The following Questions will help you:
- Which areas are important?
- What do you want your customers to know about you?
- How do you want your website to look?
- What goal are you pursuing with your website?
If you attach importance to search engine optimisation (SEO), for example on Google, you should think about suitable keywords for each of your web pages and optimise the texts on your site for these keywords.
PART 4: THE PRACTICAL IMPLEMENTATION
You should keep the following points in mind during the creation process:
- Sort all ideas into a mind map
- Think about what content you need for your website.
- Choose the right tool for you and your project.
- Create texts and images for all pages of your homepage
- SEO-optimise your content
- Upload your website to your hosting provider
- Place advertisements if you want to generate reach
Courses for Start-ups
Founder Personality Test
The founder personality test is designed to help you identify the points you still need to learn.
Basics of Starting a business 1
The first building block covered in this course is the business idea.
Basics for Starting a business 2
This course covers a lot about Entrepreneurship.