Writing a business plan
WHY SHOULD I DEFINITELY CREATE A BUSINESS PLAN?
It's simple: You want to start a business and need a coherent concept and figures to back up your plans. With a business plan, you can present the first three years of your company, make the business model understandable with the help of facts and figures, and clearly present sales and earnings opportunities. Such a business plan is the basis for all further steps you want to take with your company. The business plan not only presents your company comprehensively, but also gives you an overview of your company's financial situation.
WHAT IS A BUSINESS PLAN?
A business plan is a document in which you formulate your business idea and summarise it in a structured way. You describe or document the entire planning from the business idea to marketing and sales planning, usually in different chapters. Through a detailed analysis of the market situation, the assessment of opportunities and risks, as well as the estimation of costs and turnover, you create a kind of business card for your (planned) business. With this business plan you make it easier for yourself to convince other people of your business idea and to get the necessary support.
But a business plan can be helpful not only for others, but also for yourself. It makes you aware of what goals you are pursuing, what steps are necessary to achieve them and how many resources you need to invest in your business in order to be or become successful.
THE COMPONENTS OF YOUR BUSINESS PLAN
THIS IS HOW THE BUSINESS PLAN IS STRUCTURED:
But how is a business plan structured? Which components must be included? The structure of your business plan basically comprises 7 essential aspects for which you should take sufficient time and go through them in a structured manner. The most important points can be divided into the following chapters:
- Business idea: Formulate your idea with a clear unique selling proposition.
- Start-up personality: Describe yourself and your personal qualifications.
- Legal framework: Consider legal aspects
- Customer benefits: Describe in detail the added value of your product
- Market analysis: analyse the target group and the market for your product
- Liquidity and profitability plan: Plan for the first three years
- Perspective: Look realistically into the future and set your goals.