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Writing a business plan

WHY SHOULD I DEFINITELY CREATE A BUSINESS PLAN?

It's simple: You want to start a business and need a coherent concept and figures to support your plans. With a business plan, you can present the first three years of your company, make the business model understandable with the help of facts and figures, and clearly present sales and earnings opportunities. Such a business plan is the basis for all future steps you intend to take with your company. The business plan not only presents your company comprehensively, it also gives you an overview of your company's financial situation.

WHAT IS A BUSINESS PLAN?

A business plan is a document in which you formulate your business idea and summarise it in a structured way. It describes or documents the entire planning from the business idea to the marketing and sales planning, usually in different chapters. Through a detailed analysis of the market situation, the assessment of opportunities and risks, as well as the estimation of costs and turnover, you create a kind of business card for your (planned) business. With this business plan, you make it easier to convince other people of your business idea and to get the necessary support.

But a business plan can be useful not only for others, but also for yourself. It makes you aware of the goals you are pursuing, the steps needed to achieve them and how many resources you need to invest in your business in order to be or become successful.

 

What is a business plan?

A business plan is a document in which you formulate your business idea and summarise it in a structured way. You describe or document the entire planning from the business idea to marketing and sales planning, usually in different chapters. Through a detailed analysis of the market situation, the assessment of opportunities and risks, as well as the estimation of costs and turnover, you create a kind of business card for your (planned) business. With this business plan you make it easier for yourself to convince other people of your business idea and to get the necessary support.

But a business plan can be helpful not only for others, but also for yourself. It makes you aware of what goals you are pursuing, what steps are necessary to achieve them and how many resources you need to invest in your business in order to be or become successful.

COMPONENTS OF YOUR BUSINESS PLAN

THIS IS HOW THE BUSINESS PLAN IS STRUCTURED:

But how is a business plan structured? Which components should be included? The structure of your business plan basically comprises 7 essential aspects to which you should devote sufficient time and analyse in a structured way. The most important points can be divided into the following chapters:

  1. Business idea: Formulate your idea with a clear unique selling proposition.
  2. Start-up personality: Describe yourself and your personal qualifications.
  3. Legal framework: Consider legal aspects.
  4. Customer benefits: Describe in detail the added value of your productMarket analysis: Analyze the target group and market for your product
  5. Liquidity and profitability plan: Plan for the first three years
  6. Perspective: Look realistically into the future and set your goals.

 

 

Start-up Courses

Basics of Starting a business 1

The first building block covered in this course is the business idea.

Business start-up
Show details of Basics of Starting a business 1

Basics for Starting a business 2

This course covers a lot about Entrepreneurship.

Business start-up
Show details of Basics for Starting a business 2
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